When did your newsworthy about pisco? Under what conditions?
Six years ago while working at a newspaper, my friend Guillermo Thorndike summoned me to the relaunch of a magazine's food and wine. The owner was his niece Mariana Rossel del Campo. William, as we all know, in addition to writer and journalist, was a great greediness and published a book critical of Peruvian cuisine. The proposal excited because I do a magazine is always an exciting adventure, where you can translate your concerns in greater depth journalism, but also, in this case because it was an emerging issue, quasi-virgin. The proposal was essentially launching a wine magazine with some touches of food and other drinks, but on the way to restructure it, I stumbled into a new world that lay behind many experiences that I experienced. For example, our friend, the great photographer Carlos "El Chino" Dominguez is itself a soul brother of Julio Vidal Rivadeneyra, the pisco Rivadeneyra, who invited us to see the heights of Pacaran and pisco. I am passionate about the story since childhood and I found that Pisco was a thread of over 400 years of Peruvians. On the other hand, the club had pioneered Dionysos the tours to the wineries pisco. So we knew from the first issues that the magazine could not only wine, which was an urgent need to give voice, expression, research, space, face to pisco and its makers. As the I learned, both groups are engaged in a close relationship, a mutual enchantment later became a commitment that goes beyond professional.

You always liked the pisco?
Not always, because they did not know him thoroughly. I remember some adolescents experience some pisco, that I left a pleasant memory. Eighties, the worst times of pisco. But I always kept a bucolic image of chilcano, because my father was a great chilcanero. That stayed with me forever and, therefore, from college days, where we had to order a drink, I opted for the chilcano. At that time did not matter if it was with a ginger ale or white soda. And journalism, never missed a chilcano in the gatherings of those in the old edition closures.
How did you began to like?
Pisco itself, pure, I started to like when I started to travel to the wineries and from pisco, especially my first pisco Congress back in Moquegua. Like I said, I knew all there behind him, its history, its traditions, the people. We undertook lengthy trips to the vineyards, cellars, to see how national born spirits, staying weeks and by all reports that I might occur, not just large, but, above all, small. I made friends with many pisco, wise people, young and old, that opens the heart when you know you go to them with sincerity and to learn, and Manuelito Bernales, the Cholo Matias, Mocho Moquegua or chaucato Mejía. Pepe also pisco Moquillaza scholars, for example. I never cease to ask, I read everything I can about pisco. Testing and testing, as loving you.
What do you like the pisco?
That pisco is a true reflection of their authors, and extraordinary people of the five regions could only make pisco pisco extraordinary. I like his nobility, his sincere and friendly, strong and stately, cheerful and devilish. As you drink plenty of sensations gives you refer to the pure states of nature, takes you out to the vineyards, their magic evenings sunburst, its sunrises enthusiastic.
Do you like pure or in some kind of cocktail?
The pure pisco is ineffable, each grape pisco is a different peak. When you close your eyes, palate and is a unique feeling, final. I like that. But in the cocktail bar also offers extreme versatility, provided that no abuse of sweetness and let him speak with personality.
Which of the pisco-based cocktails is your favorite?
Definitely, chilcano. For many reasons. Pisco shines more, especially the better quality. Each grape is expressed in its unique personality. As it is dulcet, you have to take too many doses to be offside. It is modern and versatile because you can use all the varieties of cigars, Scholes and green grape. If you have a bottle of pisco, you can develop anywhere on the planet. Because it reminds me of my father and my great friend, the late William Thorndike, with whom we used to make us a fabulous Chilcano Torontel grape. Then the captain, a male and elegant cocktail, a baron of the past with which it is dangerous to be fun and partying.
Taking into account that Dionysus is a wine magazine, how much space devoted to pisco?
Dionysus has taken the flag of pisco as their own and I would say that devotes one third and even more of its contents. Review the issues and see that even many covers are of pisco. We, for example, the only national who traveled to Cañete, Chincha and Ica to make a report and photographic record of the ravages of the earthquake of 2007 in the holds of these regions, less than a week occurred and delivering aid. The photographic evidence of this report are invaluable. We interviewed almost all the country pisco. I remember the story I did a lot to the Women's Pisco. We have never failed to meet a national congress, a national competition. It says a lot.
Why Dionysus considers it important to devote space to Pisco?
Identity is the word. If we were in Chile and Argentina, one could understand that a spirit has only a discrete section in a wine magazine, but in Peru, where Pisco is part of our identity, had to occupy a leading place.
What are you most attracted the attention of the world of pisco?
That beyond bland chauvinism and jingoism, beyond the tendency to believe that we are the center of the world and the mother of Tarzan, the guy is truly one of the finest drinks and nobles of the planet, and the Peruvians have not discovered at all.
We know you did a few years ago Pisco Guide Dionysus. Tell us about the experience.
The idea of a guide pisco originated in one of the trips I took with photographer Eric harmful. I told him the idea and decided to make William. First started working a guide that was to be called "The routes of pisco", together with Julio Vidal Rivadeneyra, but the project had crystallized well and was truncated, although we had visited Cañete and Ica. I performed all research in the introductions to each region pisco. Then we talked with the owners of Dionysus and I pitched him the project. Our idea was to start with a guide who successfully carry out a kind of register of national pisco production, a record as complete as possible, without assessment or ratings. In a second edition we can take care of starting with the comments and a third would begin with the scores. Dionysus accepted and started work. They were responsible for the commercial and logistical support, we research and editing, with an entire team. I myself traveled to several regions and many wineries. I did all Arequipa, Moquegua and Tacna. It was a fascinating experience, a marathon of wine, a bath with jets of pisco reality of the country.
How did the idea of organizing a Chilcano Week?
It comes from several years ago. As I say, I am chilcanero by inheritance and conviction. So as I got to know our reality pisco, seen from inside and outside, felt the need to turn around the promotion of our pisco, and talking for several years with friends like Ricardo Carpio, Pepe Moquillaza, Laura Israel with my girlfriend, Alina Santos, we were realizing that the road was the chilcano. In December I decided to do a special with the theme, I organized a gathering and there came the conviction that we should take immediate action. Days later, Alina and I presented the draft to these friends and said "we do!". We were inspired in part on the format of the anchovy week, but then made changes and adjustments that are designed to overwhelm the least possible pisco producer, the restaurateur and the consumer, the whole chain gain, is entered in this virtuous circle in which the pisco offers a rebate, the restorer offered a promotion, the consumer consumes more fuel. Then, the pisco sells more and the restorer as well and everyone is happy.
Who participates in it?
In this first edition, nearly 100 participating restaurants in five cities, including Asia, 16 brands of pisco, and have supported us restaurateurs, chefs, producers and broadcasters pisco friends. The support of Hans Hillburg in Cusco was spectacular, he organized and circulated around there.
Who sponsors?
Pisco Viejo Tonel offered us a sponsorship and gave it to us even though we told him we could not put your logo on the chart because they wanted the event to become no pisco exclusive. It found that the idea is to open, not close by commercial interests. Point to them. Sponsor: City Sightseeing Turibus the inaugural tour, Concepts to the broadcast and print campaign, Grambs posters, Lima View with part of logistics, Additive and Hair Studio for the production of graphics and Dionysus with its network of contacts. We relied on an extraordinary opening: Larcomar, Mangos, Piscobar, Hotel Country Club, Antigua Taberna Queirolo, Spades, which offered Chilcano and snacks to the guests, artists, chefs, pisco and newspapers. Also ginger ale Picadilly. And how can we forget the support of the models and Gonzalo Frech Leslie Bejarano. So many friends and businesses that were chilcano T-shirt with a generous spirit.
What results Chilcano Week had sales of establishments that offered?
Extraordinary, exceptional. According to the data we have collected, not yet complete, I can tell you in the order of one thousand percent, on average. The Country Club, for example, according to the actual Roberto Melendez, sold in that week the amount of Chilcano who normally sell in a year! Ricardo Carpio Piscobar same, about a thousand Chilcano weeks and had to be extended for several more days due to demand. Cachiche Witch now offers not only pisco sour in your letter, but also Chilcano that its sales rose from zero percent to 500 percent. And so on. But the impact was even greater, because we have records of all piscos that were sold with ginger ale to consume homes and other facilities.
Where have you taken the best chilcano?
At home, in the PiscoBar and Country. My chilcano is bravazo.
You tell us a little about variations chilcano? What is your favorite? Why?
The extraordinary thing about this drink is that you can drink it with all varieties of pisco, as I mentioned. Eight of the eight pure varietal grape pisco, more green Scholes and musts from each grape. Everyone who asked his favorite, and that ad infinitum if you think about brands, regions and valleys pisco, and macerated in all possible on the basis of pisco. But the basic formula is: two ounces of brandy in a tall glass, ice, ginger ale, chilled to complete, a slice of lemon and a few drops of Angostura bitters. Some say this is the formula "Ica", because there's another variation of chilcano wearing a splash of lemon juice, and adding yet another sugar. The squeeze of lemon as I can be accepted with some macerated to balance. But the syrup should be banned from chilcano rubber, for two reasons: it can hide a bad pisco (in fact, that is the purpose for which many people use) and subtracted from the chilcano this feature to take one after another without much havoc and no hangover. Gum syrup is responsible for many headaches and many Creoles, so must be avoided. My favorite, in any case, is the style chilcano "Ica.
What kind of piqueo we recommend to accompany the chilcano?
From a sausage, mate infallible, until a few potatoes or yucca sauce or ocopa huancaína with ceviche, with cause, stuffed with kebabs. I imagine with some grilled octopus. To me once a molle chilcano called me a chicharroncito. And we have to try a hot pepper stuffed with a mash of chilcano rocoto. Very powerful.